We’re all familiar with the social marketing aspects of Twitter and Facebook, and Pinterest has several advantages too. In fact, Pinterest pins are more sharable in comparison to other social media posts. Worldwide use consists of more than 250 million people in total and 79.5% of Pinterest users are American women between the ages of 25 and 54, and statistics indicate that 55% rely on the Pinterest platform to shop and even more people base purchase decisions on information derived from Pinterest. 

Here are the basics on how to start your Pinterest marketing strategy:

  1. Create an Account:Pinterest offers two account options, personal and business. There aren’t major differences between the two, however, when you opt for the business account, you’ll have access to the extras that enable you to post stories, build your brand, have a CTA (Call to Action) and give viewers access to purchase options through your online store. If you’re currently using a personal account, it is simple to convert it to a business account, and it’s absolutely free.
  2. Add Keywords to the Bio Section:The bio section should describe your brand and share details about your business, while using relevant keywords for SEO purposes.
  3. Customize Your Profile:Take advantage of the customizable options that will help you stand out from the competition. One great advantage to Pinterest is the simplicity of uploading photos. By adding board covers to the profile section, you can make modifications to colors, fonts, and more that will complement your brand. Don’t forget to choose short descriptive titles that are attention getting and SEO-friendly.
  4. Conduct Research:Determine the common search words and phrases that are pertinent to your brand by doing searches firsthand. The results will help you gain insight into what fellow pinners are interested in, the terminology they use, and it will also help you to familiarize yourself with competitors.
  5. Take Action:Create a schedule and stick with it when deciding how often you’ll pin. Likewise interact with followers so they’ll see you are responsive.

Just as with any marketing process, plan on making adjustments along the way. It is normal for some pins to outperform others, but as you become acclimated to interpreting the analytics, you’ll determine what best aligns with the interests of your audience. Including Pinterest as a part of your marketing strategy will help increase visibility to your target market. The more descriptive, quality content you provide, the more opportunity to piggyback on other methods as well.